Write a blog that no one reads? No worries. LinkedIn can help you fix that one. Here are a few ways to increase your blog traffic using LinkedIn.
1. Make sure your blog is listed as one of the links in your profile.
Go to “Edit my Profile,” click on “Websites,” and add it there. Make sure you use the “other” option so you can put in custom text.
2. Install the BlogLink application on your profile.
Go to “Edit my Profile,” scroll down to “Applications,” and click “Add Application.” You’ll get to a screen with a bunch of apps to choose from, but you want “Blog Link powered by TypePad.” This will add your most recent blog posts to your profile page.
3. Update your status each time you post.
Just fill in the “What are you working on now?” space. Put the post title and a link. This will show up on your profile page, and your connections will see it in their regular updates from LinkedIn.
4. Use Groups.
Richard McLoughlin gives us some good tips on using LinkedIn groups to drive blog traffic.
Got any other ways you use LinkedIn to drive traffic? Let us know.
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